PCM Reviews Jim Verdonik’s New Book: Crowdfunding Opportunities and Challenges

Selling Private Securities

There is nothing easy about selling private securities. But, long before the hard road of selling is taken, the CEO must erect the entire marketing and regulatory framework. The marketing and sales of the securities must fit into the legal and regulatory framework. If that framework in built, then Verdonik suggests that the CEO can begin internet selling activities.

Verdonik begins the discussion of selling securities with his detailed analysis of the components of the capital markets that make deals happen. Verdonik calls one of these parts of the market the deal-makers, or in the case of accredited investor crowdfunding, the “Little Dogs.”

The little dogs are the range of business professionals who put the deal together and then bring the other two components of the market together, the buyers of capital, and the sellers of capital.